It used to be that the use of cosmetics is a privilege for the rich and affluent. They were the only ones that could access the products. Cosmetics are known to be elaborately packaged and you can say that its packaging appears to be larger than life.
All these changed when a number of cosmetic companies came into life producing cosmetics from the high-end types to those that are in the lower end. This means that no matter how much budget you have, you can still afford to buy cosmetics.
Different Products, Brands, and Uses
There are various makeup giants that are now competing in the market namely Estee Lauder, Maybelline, MAC for the high end ones while the middle market has Revlon, Mary Kay, Lakhme and others. In every season, companies produce a new group of cosmetics that will suit any type of skin.
As an example heavy moisturizers and creams come handy during winter. The toners, cleansers, facial wash, and detoxifying products that are designed for the summer. You are likely to find anti-dandruff shampoos, glisten and shine hair shampoos, and hair softening shampoos as well along with bath conditioners and leave on ones. They all are available the whole year round and they also are quickly sold out.
Unlike in the past when people just pick out any product from the shelf, users are now more knowledgeable of what’s found in a lipstick they’re using. Consumers now read and understand the product that they use. Cosmetics that are known to have harmful chemicals, make use of animal products, or have been tested on animals or are un-hygienically produced are commonly rejected.
Players in the market too are now aware that this has been happening. And so they claim that their products are eco-friendly and that they’re in the most pristine condition. They also use celebrities to endorse their products.
On Cosmetic Sales
Cosmetics sales have been in its ultimate high since consumers tend to use it not only for special occasions but even for daily use. Even the college girls now have taken into the cosmetics to look good. There are also activities like cosplay that require the use of cosmetics.